Our Origin Story

In 1992, educator Deborah Schimberg and her family traveled to Northern Guatemala. There they visited an economically depressed, chicle-producing community and learned about chicle, the sap of the sapodilla trees that grow in the rainforests of Central America. They were surprised to hear that chicle had once been the basis of the entire chewing gum industry. When synthetic resins became the norm in the 1940s and ‘50s, the market for chicle diminished. And that’s a shame, because the harvest of chicle is sustainable and benefits both rainforest conservation and the local economy in forest regions!

With hopes of building a new market for chicle and educating folks about rainforest conservation, sustainability and natural nutrition, Deborah founded Verve, Inc. Verve’s product lines included MYO Candy kits, Glee Gum Pops, Glee Tarts, and the award-winning Glee Gum, a natural chewing gum line. In 2021, Deborah retired, selling the brand to an industry pro looking to boost Glee Gum to new levels in the post-pandemic market….Mazee LLC!

Glee Gum has been a pioneer and staple in the natural gum category across the USA for over 27 years.  Mazee LLC is committed to honoring the Glee legacy and will continue to offer the best tasting natural chewing gum while focusing on quality ingredients, environmental responsibility, eco-friendly packaging, and innovative products. With extensive knowledge of the North American natural and specialty markets, Mazee’s dedicated team will work tirelessly to provide value for every retailer, while ultimately helping consumers on their journey to a healthier lifestyle.

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Brand Ethos

Glee by definition means to be happy. And that is at the core of everything we do. From our ingredients to our packaging, we want you to feel good about choosing a product that makes you feel happy. Be Happy, Be Glee!

wavytagline
Chicle Gum Base Icon-01

Chicle Gum Base

natural flavors

Natural Flavors

aspartame free

Natural Sweeteners

non gmo

Non GMO

vegan

Vegan

kosher

Kosher

allergen free

Allergen Free

sustainable packaging

Sustainable Packaging

Chicle Gum Base Icon-01

Chicle Gum Base

natural flavors

Natural Flavors

aspartame free

Natural Sweeteners

non gmo

Non GMO

vegan

Vegan

kosher

Kosher

allergen free

Allergen Free

sustainable packaging

Sustainable Packaging