Crafting in the Kitchen
Upon their return to the States, Deborah and her children experimented with this sticky tree sap in their kitchen. By tweaking a traditional formula and adding confectioner’s sugar, corn syrup, and flavoring, they found a way to create homemade chewing gum. With hopes of building a new market for chicle and educating folks about it, Deborah founded Verve, Inc. and began commercially producing a Make Your Own Chewing Gum Kit for kids.
The Gum Kit stuck! In fact, folks liked the results of the Gum Kit so much that Deborah decided to make it into a brand of gum—Glee Gum. Two more DIY Candy Kits and multiple flavors of Glee Gum later, Verve remains dedicating to providing a sustainable source of income for chicle-producing communities. At the same time, we’re committed to offering fun, educational, and eco-friendly products. Our pioneering Candy Kits have captivated the imaginations of thousands of children while helping them to learn more about the world around them. We’re proud to say that our Glee Gum is chewed throughout North America and beyond. And our new Glee Gum Pops are starting to “pop up” all over!
Since those days in 1992 and the amazing journey of the brand “Glee”, we are continuing to evolve with greater emphasis of bringing a healthier alternative gum to the world. As we slowly work our way into retirement, we have entrusted our brand to the new owners of Glee, called Mazee LLC. Mazee’s values fit the same enthusiastic values of Verve – healthy, natural, trusted ingredients, ecofriendly materials, sustainable production practices and amazing taste naturally.
Mazee (Μαζί) means “together” in Greek.
The core value is that, in business noone can do it alone.
We can do it together, mazee.
With our suppliers, mazee.
With our customers, mazee.
With our partners, mazee.
Most importantly with our employees, mazee!
The Vision for Mazee LLC is to build a brand portfolio of natural, healthy alternative food and beverage products that consumers will love, starting with Glee Gum!
Investing in a Greener Future – Mazee continues a core initiative of Verve
A dedicated member of Green America, Verve is also a proud partner of Trees for the Future, helping to improve the livelihoods of impoverished farmers by revitalizing degraded lands. To empower the next generation, Verve also supports the Cloud Forest School, a bilingual school with an environmental focus in Monteverde, Costa Rica, and the Maya Intercultural University of Quintana Roo, a public university dedicated to social and economic development in the region of Quintana Roo and the Yucatan. To learn more, please feel free to check out our Mission and Affiliations.
Thanks for Reading… and for Chewing!