Sugar sweetens coffee, desserts, and—at least, in our office—life in general. When enjoyed with moderation, of course! For countries around the world, sugar is also one of the most important sources of national income.
But, a fluctuating market and the increased use of corn syrup and artificial sweeteners have taken a toll on the price of sugar. Over the past 25 years, it has dropped to a quarter of its value. And this is sad news for millions of sugar cane farmers and their communities.
The good news is that more and more consumers and manufacturers are choosing to purchase Fair Trade Certified sugar. What’s so great about going Fair Trade?
It means that sugar cane farmers are guaranteed a fair price, regardless of changes in the market. Certification also means environmental standards to restrict the use of agrochemicals and to encourage sustainability. This results in a safer product and safer farming practices.
As manufacturers who use Fair Trade Certified sugar in our Classic Glee Gum, we pay an extra premium per metric ton of sugar to not only guarantee fair pay for the farmers, but also to support heath services, education, community development, and more.
And, maybe it’s just us—but we think Fair Trade sugar tastes better, too!