A
FULL PACK OF INNOVATIONS!
by Jenny Welbel | September 2004
Packaged for perfection
Blister
packs have played a major role in the gum category in recent
years. Not only does this packaging format keep gum sealed
and fresh after opening, but it has also significantly increased
average selling price for a pack of gum, says Lichko of
Ford Gum Co.
“Blister packaging is a unique way to package gum because
it creates a billboard effect in which gum companies have
a bigger package to write more information on,” says Schuster.
He adds that, “Consumers and retailers alike enjoy blister
packaging because the packaging is pocket-friendly and enables
consumers to share a piece of gum without actually having
to touch the gum itself.”
Despite
the current popularity of the blister pack, there are companies,
such as Glee Gum, Providence, R.I., that have opted to go
a different route. The company’s packaging features a retro
look with its child-like character smiling on the front.
“Prior
to World War II, gum was all natural,” says Glee’s Deborah
Schineberg. “We wanted our consumers to understand that
that is how our gum is made, so we brought them back to
the past with our retro-chic packaging.”
Ovalette,
on the other hand, has taken a nontraditional approach with
its packaging. “Ovalette took a blister pack and cut it
in half,” says DiCapua. “We stacked the packs on top of
each other and shrink wrapped them together.” This makes
it easier for consumers to split the pack.”
Source:
www.confectioner.com
