Since we both love Glee, I assume you’re a bit like me. Which means that you must enjoy acronyms too! Don’t you?
I mean, what’s not to love? From the useful (like SOS) to the informative (like FYI) to the colorful (like OMG), acronyms are a fun way to say a lot with just a little!
But there’s one acronym that has confused me for years: LOHAS. I confess that I have always heard it bandied about, but have never fully understood what it is! I’m only a mascot, after all.
Well, I just learned that LOHAS stands for “Lifestyles Of Health And Sustainability.”
Who knew? Well, LOHAS Online, for one. That’s where I discovered that LOHAS is a “market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice.”
So the term applies to Verve, inc. and Glee Gum! See, a company is categorized as LOHAS when it emphasizes both economic and eco-friendly business practices. And consumers are considered LOHASian when they both buy products like organic clothing (or GLEE GUM) and support services like eco-tourism and alternative healthcare.
It’s about corporations and individuals alike embracing healthy and sustainable choices. And it all adds up to a nifty idea that LOHAS Online calls “responsible capitalism.” Sounds a heck of a lot better than the alternative, doesn’t it?
This week, Boulder, CO hosts the annual two-day conference of LOHAS business and industry leaders. It will be neat to see what innovative new ideas they come up with! No doubt we’ll see them on the market soon.
Now, if only someone can explain to me the meaning of the phrase TTYL…